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Complete Captivity for 45 minutes+
No other activity is allowed or done.
Globally Acknowledged for its Power
Advertisers the world over are moving sizeable budgets from mass media to captive media.
Waiting for your Message
Minimum waiting time of 45 minutes to 1.5 hours.
High Credibility
Highly credible environment as the Doctor is held in high esteem.
High Purchase
93% of this affluent, captive audience go straight from Clinic to Store/Chemist. Hence high chances of post-viewership purchase.
Very High Recall
Since the medium is uncluttered, and there is complete captivity, recall of product message is very high.
Highly Targeted Viewership
– Huge wastage in today’s mass media.
– Targeting captive, affluent women, children and men.
– Targeting of messages possible, based on content.
– Targeting through interactive technologies possible,like SMS, website, leaflets.
Can Deliver Proof
Most media struggle to provide authentic, numeric proof. Oxygen, with its inbuilt log analyzer, can provide proof. This log analyzer is checked on a regular basis by our representative who also gives the necessary feedback to the doctor and the clinic attendant.
Content Refined
Based on monthly research with doctor and consumers, content is enhanced to edutain consumers.
High Value Quotient
– Low Cost
– High on Impact
– High on Delivery
– High on Conversion