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MASS MEDIA LEADS TO MASS WASTAGE  
A research was done to find out the efficacy of various media, and these are the findings:
In the drawing room, you have access to the remote.
While reading dailies and magazines, you tend to skip the ads.
On the road, only the driver sees the hoarding message, that too for 3 seconds.
In the cinema hall, you are running around for pop corn.
The radio spot that’s beamed on your car stereo lacks visuals.
In the lobby, you are busy looking at the lift indicator.
In the shopping mall, you are more interested in seeing how fast the queue is moving.